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Book Metadata Optimization

Give your book its best shot at being discovered online—just $199.

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Why book metadata is the main reason why your book will sell. Or not.

Most readers find their next book online rather than browsing in a bookstore. How does your book get noticed by a potential reader? As a self-published author, there's ways to get your print book to gain traction. It's your book's metadata that allows book discovery across many platforms like Amazon, Google, the Kindle Store, library catalogs, bookstores, and search engines.

That fact is, if your metadata isn't strong, your book won't be found. That means fewer sales and readers. Best-selling authors rely on professional metadata optimization experts to promote their books. And now you can too.

What is book metadata?
Metadata is essential embedded information about your book from basics like the book title, author name, ISBN, publisher, genre, and price, to more detailed information like author bio, book cover, book description, publication date, quotes, target audience, and reviews, which allows both readers and retailers alike, to categorize and find your book. The more optimized your metadata is, the easier readers can find your book. Learn the basics of book metadata here.

Here's what metadata optimization includes:

Core optimization

Core optimization

Not sure how to categorize your book or what subgenre fits best? We will research and optimize every data field of your book's metadata—including the tricky ones like BISAC codes and book descriptions—to make sure every field is custom crafted for your book, giving you the best chance of discoverability.

Keyword maximization

Keyword maximization

Ever hear the term SEO (search engine optimization)? We will choose specific words and phrases that readers are most likely to search for and are more likely to give you stronger search engine results.

Spell check & grammar

Spell check & grammar

Misspellings and punctuation errors often prevent readers from finding your book during their searches. We'll sweep up any potential mistakes.

Give your book its best chance to be discovered by your maximum reading audience with BookBaby's Metadata Optimization service. It's a tremendous investment in the sales potential of your book!

Sample piece of how BookBaby optimizes your metadata

Sample of BookBaby's book metadata editor service

Please note that this service is currently only available for titles that include book distribution through BookBaby. BookBaby specialists will edit and optimize your current, existing metadata information.

BookBaby's metadata optimization service was very creative, accurate, and extremely well written. They have a great team of designers and writers in their production department that truly makes publishing your own book a breeze. If I ever self-publish another book, I will definitely use BookBaby.

Monte J Perepelkin, BookBaby Author

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Frequently Asked Questions

What is metadata optimization for books?

Metadata optimization is the process of improving the embedded information about your book — including title, author, description, keywords, categories, and BISAC codes — so it can be discovered more easily by readers on retail platforms and search engines.

Why should I optimize my book metadata?

Optimized metadata increases your book's visibility online, helps it appear in relevant search results, and ensures readers find your book on platforms like Amazon, Apple Books, Google, and libraries. Poor metadata can reduce discoverability and limit sales.

What does BookBaby's metadata optimization service include?

BookBaby's service reviews and improves all metadata fields, selects relevant keywords, assigns appropriate categories and BISAC codes, checks grammar and spelling, and ensures your book is optimized for multiple online retailers.

How does metadata affect book discoverability?

Search engines and online retailers rely on metadata to categorize books. Correct, clear, and keyword-rich metadata improves search rankings, makes your book easier to find, and connects it to the right audience.

Can I update my metadata after publishing?

Yes. BookBaby allows authors to submit updates to their book metadata at any time. Optimized metadata can be revised, and changes are distributed across all retail and library platforms where your book is available.

How are keywords chosen for my book?

Keywords are selected based on reader search trends and relevance to your book's genre and content. BookBaby experts choose keywords that increase discoverability while accurately representing your book.

Does metadata optimization include category selection?

Yes. BookBaby ensures your book is assigned to the correct categories and BISAC codes, making it easier for readers to find your book within specific genres and retail sections.

Will metadata optimization improve my sales?

While no service can guarantee sales, optimized metadata increases your book's visibility and makes it more likely to be discovered by readers, which can lead to higher engagement and potential sales.

How long does the metadata optimization process take?

The process generally takes a few business days, depending on the book's length and complexity. Authors receive a preview of changes before final approval to ensure all information is accurate.

How can I purchase Metadata Optimization?

Metadata Optimization can be purchased in My Account by following the steps below:
(Note: Distribution must be activated for your book project in order to purchase.)

  1. Log in to My Account.
  2. Under the My Account section, click “Manage/Reorder My Books” link.
  3. Navigate to your book with a Distribution Status of "Active".
  4. Then click “Add Metadata Optimization” and checkout to purchase.

Metadata Optimization can also be added when creating a quote for a new book project in our online quoter.

SAVE $100 on cover design